Figure X · Methodology

Data Collection Procedures

A delineated overview of a feminist hermeneutic-phenomenological inquiry into women's experience of algorithmic governance in online TV.

15-month fieldwork7 participants4 interview roundsText-based DMBennerian interpretive phenomenology

Delineated for legibility, enacted iteratively. The steps are numbered so the study can be followed and, in its procedural elements, reproduced — but the process was not linear. It moved back and forth within the hermeneutic circle, between the parts and the whole, with reflexive journalling and interpretation recurring throughout.

Interview round Reflexive thread journalling · CRQs · HAA ↻ Interpretation parts ⇄ whole

Orientation & fore-structures

Steps 1–3
  1. 1
    Turning to the research topic

    Orienting to algorithmic governance in online TV, and the representational continuum in TV culture.

  2. 2
    Fore-structures

    Literature and online-discourse horizons were reflected on and the research question came forth — from gaps in the field, the need for a contemporary response to the BDPfA (1995, Sec. J: Women and Media), and the recognised ontological significance of ubiquitous algorithms.

  3. 3
    Positionality

    Adopting the hermeneutic stance and the hermeneutic algorithm audit (HAA) orientation.

Design & recruitment

Steps 4–6
  1. 4
    Population & sampling

    Turning to the population of interest — female TV viewers in the UK — with purposive sampling from online sources.

    SubstackLinkedInSocial-media advert
  2. 5
    Interview schedule

    A semi-structured, tentative schedule with possible prompts, including first-round setting/context questions followed by a first open question.

  3. 6
    Pilot interview

    A schedule and platform test, to surface technical, language or bias issues in the schedule.

Researcher explication

Step 7
  1. 7
    Pre-understanding
    Reflexive thread

    Researcher explication (descriptive) and a phase of hermeneutic reduction, via an AI-assisted researcher presupposition interview and disclosive dialogue.

    ChatGPT Edu

Round 1 & first impressions

Steps 8–12
  1. 8
    Demographics questionnaire

    Each of the seven participants was invited to complete a demographic survey with questions relevant to the research question.

    Microsoft Forms (secure Univ. licence)
  2. 9
    Round 1 interviews

    90-minute text-based DM interviews with each of the seven participants; photo elicitation invited. Field notes recorded during and directly after.

    WhatsAppOneNoteMiro
  3. 10
    Journalling
    Reflexive thread

    Sustained, critical self-reflection surfacing my prejudices, assumptions, values, emotional responses and horizons of significance, interrogating how these might shape my questions, listening and interpretations — through structured critical reflective questions (CRQs) from the literature, worked through repeatedly. Iterative sampling reflections considered.

  4. 11
    First impressions
    ↻ Interpretation

    A global read of round 1, first impressions annotated from verbatim DM transcripts held in the secure Nexus database. Paradigm cases noted; surprising, challenging or striking aspects reflected on. Iterative CRQs in dialogue with the texts shaped the round-2 tentative schedules, varied per participant to stay with and deepen each narrative.

    WordMiroNexus database
  5. 12
    Diary app · task 1

    After round 1, each participant was invited to the Fieldnotes diary app to complete open-question tasks in their own time.

    Fieldnotes (compliance-approved)

Round 2 & initial interpretation

Steps 13–15
  1. 13
    Round 2 interviews

    60-minute text-based DM interviews with each participant; photo elicitation invited. Field notes during and directly after.

    WhatsAppOneNoteMiro
  2. 14
    Journalling
    Reflexive thread

    Sustained self-reflection on ongoing emotional responses and horizons of significance, interrogating how my responses and back-and-forth interpretations might shape my questions, listening and openness. Structured CRQs from the literature; iterative sampling reflections considered.

  3. 15
    Initial interpretation & paradigm-case development
    ↻ Interpretation

    Back-and-forth parts–whole reading of the text. Exemplars surfaced using adapted Mattsson et al. (2014) analysis for exemplars (see Fig. X). Round-3 semi-structured tentative schedule and prompts developed.

Round 3 & further interpretation

Steps 16–19
  1. 16
    Round 3 interviews

    60-minute text-based DM interviews with each participant; photo elicitation invited. Field notes during and directly after.

    WhatsAppOneNoteMiro
  2. 17
    Journalling
    Reflexive thread

    Sustained, critical self-reflection surfacing prejudices, assumptions, values, emotional responses and horizons of significance, and how these might shape questions, listening and interpretations — structured CRQs worked through repeatedly. Iterative sampling reflections considered.

  3. 18
    Diary app · task 2

    A second open-question task in Fieldnotes, following and based on the interview paradigm cases.

    Fieldnotes
  4. 19
    Further interpretation & paradigm-case development
    ↻ Interpretation

    Back-and-forth parts–whole reading. Paradigm-case comparison and exemplars surfaced using adapted Mattsson et al. (2014) analysis (see Fig. X). Round-4 semi-structured tentative schedule and prompts developed.

Round 4 & deep interpretation

Steps 20–21
  1. 20
    Round 4 interviews

    60-minute text-based DM interviews with each participant; photo elicitation invited. Field notes during and directly after.

    WhatsAppOneNoteMiro
  2. 21
    Deep interpretive phase
    ↻ InterpretationReflexive thread

    Back-and-forth global and parts reads across interview texts, research topic and HP literature. Dwelling with the horizons, alongside continuous journalling and CRQs; sources of commonality (Benner & Wrubel, 1989) considered; themes surfaced; exemplar surfacing and Mattsson et al. (2014) questions. Small-group prompts and private online forum developed. Iterative sampling considered.

Small group & fusion of horizons

Steps 22–23
  1. 22
    Small-group interview

    A private online, text-based small-group interview — asynchronous, over 7 days; photo elicitation invited. Field notes during the group-interview window.

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  2. 23
    Fusion of horizons
    ↻ InterpretationReflexive thread

    Deep interpretive phase: back-and-forth across parts and whole of the text corpus; read-aloud of interview texts; dwelling, surfacing and exemplar surfacing with Mattsson et al. (2014) questions; CRQs including HAA-specific. Writing.

Figure X. Delineated data-collection procedures for the study. The numbered sequence is presented for legibility and procedural transparency; in practice the inquiry was iterative, moving back and forth within the hermeneutic circle, with the reflexive thread (journalling, CRQs, HAA) and interpretation recurring across the fieldwork. Source: author.